You've seen him on Network 10's Pat Callinan's 4x4 Adventures, and read his magazines, 4x4 Adventures, Unsealed and RV Daily, Pat Callinan or "Mr4x4" as is his moniker is no stranger to being in the spotlight.
Since 2006, the media behemoth continues to go from strength to strength, with Pat Callinan professing that Pat Callinan Media is the most respected content publisher in the 4X4 industry today.
With the simple aim to be the highest quality publishers of content in the 4x4 and touring industry, there's no stopping Mr. 4X4.
But who is the person behind the brand? What makes Pat tick? Ever the charismatic gentleman, we sat down with Pat and found out.