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REDARC’s new certified installer program providing customers peace of mind

Tuesday, 2 November 2021

REDARC Managing Director, Anthony Kittel, REDNetwork Manager David Evans, and Auto Electrician Tim Byrne

Pictured L to R: REDARC Partnerships Manager - David Evans, Belair Road Auto Owner - Tim Byrne, and REDARC Managing Director - Anthony Kittel

REDARC are excited to announce the introduction of their new REDNetwork program. The REDNetwork is a national network of auto electrical focused trade businesses who have been certified by REDARC, to install REDARC products.

As experts in their field, REDARC felt it was a natural next step to formalise existing relationships with expert auto electricians who offer a wide range of services in the market. Further to this, COVID-19 has seen a rise in consumers holidaying in their own backyard and resultant spend on vehicles to make these adventures possible. Now more than ever is the perfect time for a service where customers are pointed in the direction of a business who can source and fit product all under the one roof. 

At its core, the program is membership based, whereby businesses pay an annual fee and in return receive a range of benefits including but not limited to - customer referrals, product training and extended warranty. The ethos of the REDNetwork is to respect the individuality and ownership of member businesses and provide a “REDARC Team” environment that encourages collaboration and customer service excellence.

REDARC's new REDNetwork logo

REDARC’s Managing Director Anthony Kittel believes the initiative offers a real point of difference in the market and is unique coming from a manufacturer, “Our pillars of success have been formed by continuous innovation, a passion for learning and a team-based culture shaped by collaboration and quality.” 

“At the core of everything we do is the customer. We are committed to achieving 100% customer satisfaction through service excellence and continuous improvement. It is for this reason that we have established the REDNetwork across Australia and New Zealand.”

REDARC’s Technical Support Team and website receive thousands of calls and visits each month from customers eager to learn more about the products and, in many cases, have them installed. These referrals and enquiries are now able to be passed along to the network, saving the customer time, and providing them with the trust and confidence that REDARC are introducing them to a certified business.

A year-long trial of the program has been running in the Adelaide market with several businesses, and the outcomes have been extremely positive. 

Tim Byrne, owner of Belair Road Auto has been one of the members involved and commented, “The Tech Support Team have and do send many customers our way. The referred customers usually start their sentence with, ‘REDARC recommended you…’ and so the trust is already there.”

The REDNetwork program will be phased in over the coming years and aims to be offered in as many regions as possible throughout Australia and New Zealand. 

“This is just the beginning of the journey. This program has been a long time in the making and we want to make sure, as it rolls out, it represents a positive experience for all involved,” REDARC’s Partnerships Manager and manager of the program, David Evans said.

“Members of the REDNetwork will be easily identifiable with branded signage, so all the customer needs to do is look for the logo and know the member business will take care of the rest.”

From today, customers can get in touch with their nearest REDNetwork member by visiting or calling 1300REDARC. 

Businesses looking for further information on the program or to register their interest in becoming a member are encouraged to send an email to [email protected]

For more information visit 
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