You have no items in your shopping cart.

Our Story

redarc facility


Our goal is to ensure that our product and service is the benchmark by which the competition is measured.

Based in Adelaide, South Australia, REDARC has over 35 years’ experience in the research, design, development and manufacture of a range of electronic voltage converters and associated products, inverters, power supplies, battery chargers, brake controllers and trailer braking products.

In 2015, REDARC acquired Hummingbird Electronics who are based in Williamtown, New South Wales. Hummingbird has become renowned for their bespoke product development, unparalleled specialist knowledge and most importantly for quality customer service. REDARC and Hummingbird are highly complementary with comprehensive product portfolios, industry-leading technological and innovative excellence together with outstanding staff.

In 2019, REDARC will be celebrating its 40-year anniversary. With a range of activities planned, this is not only a celebration of what the business has achieved as a whole, but a celebration of our customers supporting Australian manufacturers.


To view our Corporate Brochure, click here


Our Story

REDARC Electronics was founded in August of 1979 by Electronics Engineer, Robin (Bob) William Mackie in South Australia. Bob started the business by designing and manufacturing vehicle ignition systems and voltage converters. In fact, the name REDARC, is believed to have come from the spark developed in the first ignition system having a “red arc”.

In 1997 Anthony and Michele Kittel along with Michele’s Father, Denis Brion purchased the business following the premature death of its founder.

Denis Brion retired in 2002 and Anthony and Michele purchased 100% of the business at that time.


Crossing the Tasman

Under the current ownership, REDARC has grown from humble beginnings to become a world-class, advanced electronics manufacturer, serving not only Australia’s domestic market, but New Zealand and other international markets.

REDARC has steadily increased its presence in New Zealand over recent years and has established relationships with key distributors including Ashdown Ingram New Zealand, Pan Pacific Auto Electronics and CoolDrive New Zealand.

A reflection of REDARC’s growth and increased presence in New Zealand was highlighted with the appointment of Greg Mitchell as our inaugural Area Sales Manager of New Zealand in 2016. In his time at REDARC, Greg has been responsible for developing and maintaining customer relations as well as aid in the promotion of the REDARC brand in New Zealand.


Recognition and Growth

In 2014, REDARC were announced the Telstra Australian Business of the Year and in 2015 it acquired Hummingbird Electronics, a bespoke provider of electronic solutions for vehicles with intellectual properties in radio frequency. Today REDARC Electronics operates in a state of the art advanced manufacturing facility, employing 190 people across 2 locations of which 40 are full-time engineers.

In 2016, REDARC announced a major expansion of its facility, which will see them almost double their workforce over the next four years. The upgrade will see REDARC able to capitalise on new market opportunities and house new state-of-the-art equipment to enhance their manufacturing capabilities.


A bright future


Over 100 specialist jobs will be created in Adelaide’s southern suburbs during the next five years, following the opening of REDARC’s expanded headquarters at Lonsdale on 30th November 2018.



The expansion of REDARC’s Lonsdale facility has added 3,000sqm of advanced manufacturing space. The $22 million development will enable REDARC to increase its manufacturing capacity by a staggering 250% and significantly increase productivity. The additional space now houses state of the art equipment such as a new Surface Mount Technology line for loading electronic components, an Electromagnetic Compatibility chamber and a Vibration test lab that enables highly accelerated lifetime testing of products that can simulate 10 years of life in just two days. Three new Universal Collaborative Robots ‘Cobots’ have also been purchased.

During the last year, REDARC has also installed a 100kw solar power plant on the roof of its Lonsdale plant and a Tesla Battery bank. This involved the installation of 370 solar panels capable of generating 140 megawatt hours of energy per year.

REDARC has been able to “buck the trend” against the offshoring of manufacturing in Australia through a program of significant reinvestment into research & development, staff development and training.




Explore the REDARC facility in 3D